Following the success of unsigned internet radio
shows promoting original new music from the
Yorkshire Coast region, called 'Red Cherry Radio',
the founding Director of Red Cherry Music
Management, Presented & Produced a 5 times weekly show, on behalf of an established commercial FM radio station, Yorkshire Coast Radio, which has over 40,000 listeners a week.
Undiscovered was broadcast five times a week for over a year from summer 2011 to summer 2012.
Discovering, promoting and broadcasting brand new music from unsigned and independent artists and bands from all over the Yorkshire Coast region, which is Scarborough, Whitby, Filey and Bridlington...
The show really was the first one of it's kind in the history of the FM radio station and the first of it's kind amongst the other commercial stations like it around the country. The band featured in the photo above left was 'This Royal Machine' at the bands interview recording. Pictured is Samuel and his Co-Producer, Tom Whittaker in the studio in Scarborough, North Yorkshire.